I am in over a hundred pages and it doesn't take much of an excuse to not pick this book up and waste my time. Like Hemingway, I come from an editor/reporter newspaper background, and this book is as boring as the characters he doesn't flesh out. I was shocked to see him repeating himself several times within three sentences and ran across a dangling preposition, though this is OK in some circles. The prose is as dry as popcorn flatulence and the dialog makes you want to yawn. Give me wordy Sinclair Lewis any day, with his florid descriptions and observant insights about human behavior. The Sun Also Rises, but there is also nothing new under it - marketing hype existed in the 20s.