Usually whenever you're watching a documentary you will not be that attentive, but this was totally a different genre and quite alarmingly this had shown, How we are addicted to the social network. Everyone presuming that these social media platforms are completely free. The truth is they are just manipulating us with the artificial intelligence and making money. It's made crystal clear by this documentary, whenever you are using a product for free, then that product is producing (extracting data's) from you.