Hong Loan Phan-Franco
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This book has been very instrumental in building our company’s brand. Our business model is based on the different phases as brought out in the book. It is giving us a competitive edge because our company differentiates ourself by building our brand. I highly recommend this book for anyone looking for a sustainable business model and creating their own personal brand, which ultimately brings profit.
Brand DNA: Uncover Your Organization’s Genetic Code for Competitive Advantage
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