Great book gets to the heart of what's going on with customer service, both poor and great. Love the stories and with the coverage of so many different areas of customer service right down to the little things. Every time I'm at a restaurant or other customer service interaction the things I see reflect so correctly in this book. If you own a restaurant or other customer service business, even a corporation, they need to read this because most of the time I experience bad service and something has got to change.