Kaz L

Written by an author who draws heavily on his own experiences (both good and bad), this guide aims to teach the reader the important basics of managing up to $150 million in ad spend. This includes what's good, what's bad, and what mistakes you want to avoid making. He describes his own personal experiences and ties these into his advice for learning to navigate the internet marketing services and techniques that are available to a business owner. Topics include profit, cash flow, funding, scaling your business, cost per action, return on investment, the importance of branding and how you present your product to your consumers, and much, much more. I find his writing style to be very easy to understand, which is helpful when simplifying topics that are new to the reader.. I would highly recommend this read to anyone starting a business!

This author has several books about running a business and advertising, and I really love his style. I find his writing style very easy to read and understand, and I have learned so many new terms and phrases that I never knew before. If you don't know much about advertising, marketing, or managing your business, this authors books are a great place to start! Definitely would recommend.