This film is a little rough.
While it attempts to be a hard-hitting and insightful look at our social-media based world through the scope of some of the pioneers of the technology; it ultimately comes off as a little more preachy and slightly contradictory to the the actual situation at hand.
Many of the experts being interviewed, such as they are, only have appeared to grow a conscience after receiving millions upon millions of dollars. Only then do they decide to label their inventions “toxic” and close the door on there way out, while ceasing to make any counter arguments or offer any insight into the benefits of these technologies.
The film is not completely without merit as it does make good points more as to how we take in information and what sources we use (remember kids: memes are not facts and posts with links are not “research”) and it does reflect why fake information spreads so quickly. Because it is easier to ingest a catchy headline rather than look at sources that either support or disprove the thesis presented. And on this level the film actually works. However, it can be difficult to take the film seriously when these mothers and fathers of the social media age are treated as the only whistleblowers and there words are treated as the truth, the whole truth, and nothing but the truth (despite many people in positions far lower have described these issues in great detail. Just watch TedTalks from everyday working class people or “Adam Ruins Everything”).
I am conflicted in rating this film because while problematic it has still helped me evaluate my own social media use, and therefore I’ll stick with my “average” rating score of 5/10