Great introductory book to the world and inner workings Economics as a whole. Easy to understand and digest, anyone from any background can relate to this book. It also contains summaries and quizes at the end of each chapter so you can apply what you've learned. Personally I've applied the 10 Principles as well as the concept of Ceteris Paribus in my life. Great read and would definitely recommend not just for business students but anyone looking to gain more knowledge about starting a business.