Long narrative with little content. This is their transition from royal couple to becoming celebrities - a socialisation attempt I must say. No one knows the full truth, and the couple also unwilling to share the truth with the audience. Personally, all I heard was whinning throughout their narrative while they were blessed with wealth, good life and such compared to majority of the people in the world whom are very unfortunate. They were not being oppressed or anything, yet all l heard was its the world against them.
Also, as a film maker myself, it would be a dream to work with H&M as both are literally trained to be in front of the camera. Most production of this kind always being staged and scripted. Some scenes or b-rolls do look as natural as we want to believe or see with the use of some great soundtracks which will certainly play with audience's emotion but still we need to realise that the camera is rolling all the time. If you can't see the camera, the camera can see you.