When Obama won in 2008, his digital strategy (which in turn was built upon Howard Dean's failed presidential bid in 2004) was lauded by the media as a sign of utter brilliance, meriting numerous positive write ups and media coverage.
In 2012 Mitt Romney, tried and failed with his ORCA system, which was correctly derided by the media as a debacle.
In 2016 Trump won. For these media and artistic types, clustered in their elitist coastal bubbles, that was the true crime. The fact his message appealed to the Obama-Obama-Trump voters that swung the election is of no importance.
In alternate history, where Hillary won in 2016, "Me too", Jeffrey Epstein, Russian meddling and other such scandals remain hidden and unaddressed by the media, because they wouldn't care.
Neither would they care about Cambridge Analytica.
But we live in the version of history where Trump won in 2016. And the coastal media elites and Hollywood, the foot-soldiers of the Democratic party, want to make sure the same doesn't happen in 2020.
We will see if it works or not...