Trailer was quite promising. But it reminded me of watching M.N.S.'s "The Village" the first time. Also same creepy forest scenario w/ that scary dark red tone, I was really hooked on watching, braced myself cause it looks pretty darn scary. But the twist makes you hate & love it at the same time. ACHS started scary as hell, prepared myself for some damn gory cult chills, which I did get for the first hour. So I guess can't blame me that I already had high expectation built in near the end of the story.