This is the best comedy ever, but isn't for everyone because it is such a dry sense of humor. If you don't get it, I feel sorry for you. The best part of the show is that while Nathan doesn't directly help these businesses with his ideas, the exposure they get from the show is far greater for business than any of the stupid ideas he gives to business owners. The humor is absurd and wicked funny. His deadpan face has me rolling and he has mastered never laughing or cracking a smile no matter how wild the situation. He acts like he has asperger's and it's flawless.