Kevin Reynolds

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I read this book in 1987 and it is still the most impactful influence on my sales and marketing journey. I still read it every year to refresh myself on the importance of its messages. This year my 27 year old son entered the amazing world of sales and I’m gifting it to him as my legacy of an incredible experience with it as my mentor. I only hope it brings him the successful sales career that it gave me. Thank you Dr LeBoeuf for the information and being the best college instructor I had at UNO!!!