As an instructional designer, I found her product examples enlightening. I especially enjoyed her writing tips on p. 155. The info-graphics made for a fun read. Love her sense of humor and play. This is the kind of book you can skim or deep dive, depending on your level of familiarity with the subject. (from GoodReads: "Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives." Amen. Thank you, Ellen Lupton!