I watched it yesterday. Definitely marmite, you are going to love it or hate it. It's a comedy horror with lots to say about Hollywood society. Interesting Demi Moore plays the lead, she probably has lots to say, putting two fingers firmly up to it. Effects are superb and I am sure the sound effects peeps had a great time finding good squelching noises& what a film to work on. Look out for nods to Carrie, The Shining, The Elephant man and others. Quaid and his "shareholders" well played. Please don't watch it seriously, but the messaging is bang on point. I'm fully expecting only haters and lovers when it is released today.