Nikita Bansal

Unleashing Growth is a highly insightful book for anyone who is planning on starting or boosting their business. The book is written with mindfulness and it shows that the person has ground experience. It seems evident that he knows what he is talking about and has not spared a single point to cover. Marketing as it sounds is very vast and in this book the author has pointed out everything so briefly yet in a detailed manner that any person can quickly have enough knowledge to venture something big. The writing is simple and interactive. While reading, ideas stated popping in my head to grow my dad’s business. The examples given are relevant and make you think. There are only one a few things that are on a bit negative side. The quizzes have their answers at the end and are not discussed side by side which made me completely forget what they were about and some headings sound so great but when you read the paragraph, they don’t match the energy. Well, as an MBA student, I would recommend this book to anyone who wants to understand marketing for their business.