Rui Zeng

I've read a lot of business books (e.g. Power of Habits) and this is easily my top 3 favourite reads. The book contains a mix of history, theory, practical advice and of course principles relevant to both personal and business contexts. He delivers all this in a book that's very easy to read and understand for dummies like me. Would recommend this book to anyone.

I've always wanted to read this book and have seen it prominently placed on bookshelves in all major bookstores. Personally I was quite disappointed and found the book difficult to read. I know it was originally published in 1989, the language / writing style was a little different but my main gripe was that there was the lack of word economy. I felt the chapters / concepts contained excessive elaboration which felt repetitive. There was a lot of personal stories / anecdotal evidence but very little scientific evidence cited to support the concepts. Personally I like books which are supported by science and statistics, e.g. Charles Duhigg's: The Power of Habbits. I don't necessarily disagree with the 7 principles outlined in the book, I did like Habit 2: Begin with the End in Mind. But I can honestly say there was nothing ground-breaking in the book for me. I also don't doubt that Frank and Stephen Covey are brilliant life / business mentors. But this book felt really dated to me and there are far better books out there if you're looking for principles / actionable insights e.g, Ray Dalio's: Principles.