The story about recycling. I thought it terribly disheartening, but also one-sided and superficial. You only talked to people who believed no one recycles. I didn't hear that you asked companies, that espoused a recycling plan. You didn't talk to any city/county that has a recycling program. If only 5 - 6% of trash is recycled, what companies are in that category. Companies that profess to have apparel or products that are made from recycled material - you didn't interview any of them.