The whole film felt like it wanted so bad to be a shallow comedy. The pop music at pivotal scenes was totally unsuited. None of the prestige of Gucci shone through. The story raced through decades without any context. The accents were appalling. The acting was not the best and the character of Paulo Gucci just seemed like a comedy skit. Not a portrayal of a real person. Salma Hayek, Lady Gaga and the hitmen.. Again comedy skit territory. This didn't have the seriousness of an Oscar contender film. Al Pachino was the only one who got the acting right but even he was hampered by a dull script.
At the end all I could feel was sad for the house of Gucci. The fact that there are no Gucci family members left at Gucci. That's the biggest tragedy. It could have also done without the silly portrayals of Anna Wintour and Gianni Versace.. Like why? In fact, let's be real, did the film even feel like a film about a prestigious brand? Not at all. At times it felt like the back story to a cigarette company. I swear I got cancer just from watching all the actors smoke in every scene.
The way Ridley Scott directed this film, Gucci-the brand just felt like a supporting character, an extra with no lines.
A bit of history on the Gucci brand would have really given the film the depth it sorely lacked.
How can one comprehend the tragedy without knowing the love and passion with which the brand was originally built?
Having totally trashed it and said all that, I'm also going to add, that I still enjoyed the film and found it entertaining.
It's just not the classy film you would expect when watching a film about a brand like Gucci.
If anything this movie kind of left the brand feeling cheap and soulless. Especially when the text at the end informs the audience that there are no Gucci family members left at the company. Publicly listed company. Left completely void of soul.
But they can get away with anything, solely due to that fact. There's no powerful Gucci family member out there left to object to it.