Bridget

Oftentimes in professional fields like marketing and advertising it can be easy to miss the mark from either a lack of experience or even putting too much time and effort in the wrong places. Knowing how to focus your efforts is absolutely critical and that is exactly where lessons learned from other seasoned experts becomes critically beneficial. Mr. Burlin's book does exactly this. He comes from a relatable place with this quick and dirty guide and provides meaningful advice that is clearly based in very real and personal experiences. From ensuring you have the proper resources in place, to knowing your product, to understanding the absolute value of your customers and audiences, Burlin packs a big punch in a small package and that is what makes this read so desireable. I would recommend this to folks entering this space no matter their level of experience. It is a good introduction or a good reminder regardless of where you are in this career field.

This is my second read of one of Mr. Burlin's writings about the marketing and advertising arena. As an aspiring entrepreneur looking to one day get my own products off the ground and in front of audiences across the world, Burlin's books have been extremely helpful to me in developing a strong foundational knowledge outside of the more recently popular "tricks". It is straight to the point, insightful, and covers a digestable breadth of topics. He highlights common mistakes people make and emphasizes the importance of organic growth and teaches you exactly what you need to be thinking about to generate that growth and to win paid advertising.