Gabriel Antonio de Bonilla

Paula Begoun is without a doubt THE world authority on skincare. She has been a consumer advocate for well over 35+ years and along with her namesake line, Paula's Choice based out of Seattle Washington, has become a household name the world over. She has captivated readers with her straight-talking, no-nonsense approach to skincare. She unveils the mystique of the cosmetics industry and exposes the misinformation of marketing, the big brands (Estee Lauder, L'OREAL PARIS, Johnson & Johnson, BIERSDORF, P & G etc) and also the downright lies of the beauty industry. She cuts through all the hype and scare tactics to reveal the truth behind skincare, what the science really shows to be true about skincare and how to go about formulating a budget-friendly, comprehensive and above all EFFECTIVE skincare routine. She was christened the "Cosmetics Cop" by Oprah Winfrey in the mid to late 80s and has since then continued on her mission of Truth in Beauty in the cosmetics industry. If you are a skincare fanatic, avid lover of beauty or simply interested to change your complete view of the cosmetics industry this is the book to read! There is no one in the free world that has exhaustively researched, documented and reported on the cosmetics industry as much as Paula Begoun. Her lifetime work has resulted in legions of loyal fans across the globe and was one of the first if not THE first to launch a skincare brand online, way back in the early days of the Internet, way back in 1994! Don't put your faith in blonde, blue-eyed bimbo beauty bloggers, instragrammers, YouTubers and "beauty journalists" (the cheek), Paula Begoun has done all the work for you, all one has to do is read it , take it in and come face to face with the TRUTH of the matter. That, we have all been lied to, that skincare should not be a luxury and that only a handful of cosmeceutical ingredients can truly make a visible lasting difference on skin, that and a lot of sunblock!