I have watched Today for years, and I think it is remarkably good and consistent. You do an excellent job of attracting good people who are also likable.
Your current problem is in your 10 o’clock hour. Hoda and Jenna are both charming, but this hour is different, and to keep people from drifting away, you need someone who is a real wit. The most successful people I have seen for this hour are Kathy Lee and Kelly Ripa. Your wit can also be a man. Try to find this kind of talent.
Linda Van Huss