this movie is literally a pile of s***. it wasn't very "hookish" in trailers, and even when the movie came out, i was disappointed. the weak plot and the HUNDREDS of endorsed content in the movie was awful. I thought the point of embedded advertising was to add to the movie's atmosphere, and to show that characters in the movie and characters in the real world share some of the same things. i didn't realize that advertisements were an essential part of movies today; and that the movie's plot couldn't survive without it.