Arun Chitnis

'Branded' is pure marketing rock n' roll, if there is such a genre. Extremely thought-provoking - makes you question deeply your own unquestioning allegiance to brands. Every time I watch it is a reminder to me to get off the advertising hamster wheel we all get put on from the moment we can spin together a coherent thought. And it makes you wonder what devious machinations lie behind the death of one brand and the rise of another. Are we really this gullible? Watch it and decide for yourself. Be sure to get subtitles, though - there's a fair bit of Russian, but most of it is in English and the movie is totally comprehensible. Uncomfortably so