Justin Byrth

"Payam Zamani’s 'Crossing the Desert' is an inspiring testament to the power of resilience and vision. From fleeing persecution in Iran as a teenager to achieving a billion-dollar IPO, Zamani’s journey is nothing short of extraordinary. This book not only chronicles his harrowing escape through the Emptiness Desert but also his subsequent triumphs and challenges in the world of business. What sets 'Crossing the Desert' apart is its deeper message about redefining success in business and life. Zamani’s story is a profound exploration of how personal values and spiritual beliefs can shape our approach to entrepreneurship and capitalism. His shift from traditional business models to founding One Planet Group highlights a refreshing perspective—one that prioritizes sustainability, community, and ethical leadership. Through his experiences, Zamani teaches us that true success isn’t measured solely in financial terms, but in how we positively impact our employees, customers, and the world.