Mark M. Michalski

Superb book. I highly recommend it - not only to my students! Brian has been a “force for good” in his own right. The Author contends that the creation of integrity-based business organization is the essential key for long term success. Both personally and professionally - in the market economy – personal virtues ante-cede pecuniary values. Through the wealth of his personal experiences, learning from his father, family and friends, and with many specific examples, and classical, Christian ethics, Brian shows how to apply virtues in practice, in daily life. And how these make business sense and, yes, common sense. The book is guided by basic four spiritual qualities, where integrity causes and contributes to business success in organizations constitute fundamental principles of Catholic Social Doctrine. These principles comprise subsidiarity, dignity, solidarity and common good. For some, subsidiarity might sound as a complicated virtue but it is not. As with all virtues, one can quite easily understand and implement - employing just a common sense. And, one of our Founding Fathers extolled common sense, when Franklin called wisdom just a "common sense stretched to an uncommon degree". Read and profit from the great stories and insights, which Brian offers for our overly relativistic and unnecessarily complicated, and confounded world.