Chris Dreyer's Niching Up: is an ideal initiative of niche marketing. His book is like the business guide book. Dreyer's style of writing is concise and self explanatory: this book, changes the ideology of impossible to possibility by simple initiative of niching mindset of positive outcomes. Niching is not restrictive; it provides opportunity." Its direct it's also like an eye opener because as you read, you get to know the secrets of success that flow when you create a niche in your market. This book teaches, practical and factual aspects of the real business professionalism that readers learn. It helps you learn new ideas.
Chris Dreyer’s Niching Up also gives insights from other publications about the business world and it would be an Asset to anyone's library be it private, government and an experienced business Industry.
The Educational information is ideal for success, he also provides extra means of learning through his podcasts and an avenue to connect socially.
It deserves to be in the business curriculum so college marketing students could benefit or perhaps even the world at large.