This game is a dark comedy horror game. Gameplay wise it's a bit of RPG maker movement to interact with things to get to the visual novel scenes that unravel the story. Like any art, it is meant to invoke emotion. This game aims to make you feel uncomfortable, disgusted, and uneasy. This isnt your typical horror experience. Fear isn't one of the emotions this game aims for. It's psychological horror meant to give you a bad feeling in the pit of your stomach broken apart by its charming, twisted sense of humor (the comedic feel reminds me of the game "kindergarten")
The artstyle and tone are the best part of the game.
Overall it's a fantastic game that that I couldn't get enough of and finished in one playthrough (~4 hours) can't wait for the next chapter to come out.
The reason it scores such high reviews from verified purchasers who have actually played the game is because it's a great game. And if they haven't played it, they don't get to have an opinion. And for those complaining about getting the "bad ending" you have to actively work to get there. You CHOSE it. And then got mad that it was possible? Furthermore it was a premonition of what COULD happen in the future. Not what did/will happen.