I was given this book by a friend and have never written a book review before so here it goes. This guy Garry Browne is as it turns out is one of the most respected people ion advertising in Australia. His company looks after some of the biggest brands in the world. I figured after reading that I would learn something new and that I did. I now understand what it means t have a relevant brand and that reputation is everything. I learnt from Garry's different experiences that I need to look at what is important to me and focus on certain things to grow my brand. I would highly recommend this book to anyone who has any sort of business or is looking to reinvent themselves. I book like this is more relevant now that ever while the world goes through this pandemic.