- Good VFX (marred by choppy edits),
- fan service cameos (no spoiler but pretty much indulging fans in their most requested desires but then making the cameo characters insignificant players - not comic accurate)
- Inconsistent power creep
- Script and story were generic - considering both the source material as well as characters involved (including events that have already occurred in past shows like Loki), there was so much wasted potential in this movie
- Sam Raimi - understands visual storytelling, little understanding of how to tell a GOOD story (scriptwriters can only do so much if a director doesn't have a coherent vision) - in that respect, very similar to Tobey McGuire spidey movies.