George Jones

This is my third time reading this book, yes it's that good! Based on the simple and bold premise that 2/3s of your marketing is happing without you, it challenged me to re-think the way in which I have been approaching my marketing. Trying to craft a message that will resonate with my target audience in order to drive CTRs and engagement. Modern marketing has been so focused on marketing to people, we have forgotten about marketing for people. This book helped me realize that and gave me actionable tools and insights that I am now implementing across all channels. Thank you, Mark!