A worthy contender and there is a reason to put our hopes up. There is no need for you to search for explanation because it is a self explanatory and also you can come up with your own explanation. What I understood was it's simple portrays who is the real animal and unless you are a South Indian you won't know how important the title has to do with the depth of the film.
If you are of opinion that it's a simple plot and nothing much to hit the consciousness, one of the criteria by which a movie is judged is perfection in direction, for which it deserves 100/100.