Michael Kirkman

I found out about Brian Cain through studying up on Mental Conditioning. While searching for strategies for my athletes I came across a few good mental conditioning Masters. Brian is one! Being so impressed with his ideas and structure I signed up for his course and was able to learn strategies and bring it all together to structure coaching for my athletes. I recommend the Mental Performance Mastery book to all coaches and anyone look at getting involved in mental conditioning or "sports psychology" As a matter of fact, to get down to the essence of sports psychology many are saying that this book is more relevant than a 4 year degree in sports psychology when it comes to hands on coach/athlete interaction.