cormac custance

The Franchise by Craig Custance is a fascinating and insightful book that delves into the inner workings of the NHL and the business of professional sports. It's a deeply researched narrative, offering readers a behind-the-scenes look at the Detroit Red Wings' success, focusing not only on the team's accomplishments but also on the strategy, decisions, and relationships that fueled their rise. One of the standout aspects of the book is Custance's ability to weave together personal stories and broader sports culture. He takes a compelling approach to chronicling the personalities that shaped the Red Wings, offering nuanced portraits of key figures like general manager Ken Holland, coach Mike Babcock, and legendary players such as Steve Yzerman. These profiles add depth and context to the franchise's success. The writing itself is engaging, making the technical aspects of the sport accessible to both hardcore fans and newcomers alike. It's a balanced mix of behind-the-scenes anecdotes, tactical analysis, and business insight, which makes the book appealing to a wide range of readers. The attention to detail in the book, particularly with regard to the team’s draft strategy, player development, and internal culture, is impressive. Overall, The Franchise stands out not only as a tribute to the Red Wings but as a thoughtful exploration of what makes a sports organization successful over time. It’s an excellent read for anyone interested in the intersection of sports, business, and leadership, and it’s sure to resonate with fans of hockey, sports documentaries, and management books alike.