If you are a lover of non-fiction, as I am, you might fall into two categories, those who prefer a good thesis and those who really appreciate a good section of factual footnotes. If you like both, Malcolm Gladwell is your guy. Tying up Miami drug money laundering, small town suicide, university sports and the Holocaust into modern social engineering wasn't something I could wrap my head around on page one, but I really understand it now. Great book.