Fascinating documentary. We live in a world where we are told that real man cook meat and drink beer. Not everyone can see it, but there's a bigger message behind the "you can get amazing results by eating a plant based diet" and the message is: by questioning the things that doesn't seem right in our society rather than just assuming everything the law permits is morally acceptable, you not only see other possibilities, but you also help to build a better place for us to live in.