It would be more than a popcorn film if it can better analyse the mental state of the girl and why she was able to see something, implied by others, driven by her passion in design or even influenced/drugged by the old lady. It was a bit similar to Black Swan at some point. But all the plots and fabulous actresses were wasted to make the film more horror, and nothing more than that. Many actors appeared just for the sake of making the story goes as the director wanted it to go. It tried to stereotype London but ignored the facts that so many things in London can contribute to what it tries to argue, the trust issue, female objectification, the gap between old and the poor, survival and dream. It should be such an interesting topic situated in a fantastic context. However, only outfits are great... BTW, I feel sorry for how UAL has been presented in the film.