Alex Cameron

James Charles is an American internet personality, makeup artist and model who became the first male CoverGirl spokesperson on October 11, 2016. The next month, he appeared in a commercial for their new product, 'So Lashy! BlastPro' Mascara, alongside other CoverGirl brand ambassadors including celebrities like Katy Perry and Sofia Vergara, Muslim beauty blogger Nura Afia, DJ Amy Pham and R&B duo Chloe x Halle. Later that month, he made guest appearance on 'The Ellen DeGeneres Show' to talk about his experience of becoming the first male CoverGirl ambassador. In January 2017, he and actress and singer Zendaya took a CoverGirl Makeup Challenge. In October that year, during the Los Angeles Fashion Week, he walked the ramp for MarcoMarco's Six 1/2 collection. Charles, who is openly gay, rose to fame on YouTube as a male makeup and beauty guru and later became popular on other social media platforms as well. He also sings for several a cappella groups and often shares such videos on YouTube and Instagram.