Mamoru Hosoda has finally achieved another great feat as a director and writer; astoundingly, against expectations, he has created an original film that falls flatter than one of his earliest works, Digimon the Movie.
Belle is a strange addition to his list of achievements. It excels in music and visual presentation, but completely flops when it comes to its storytelling and relationship building.
There's clearly been thought put into the voice actors and the composition of music. Right off the bat, you're introduced to the main character through dazzling visuals, strong vocals, and beautiful world-building.
But just as it establishes the basic premise of who Suzu is and what Belle represents, the plot fizzles. It's almost as if Hosoda, who is credited as the sole writer, drafted a few general points on a napkin, submitted it as a final draft, and somehow, skipped the entire editorial phase and received approval.
Nothing feels earned as the story progresses. The initial shine slowly turns gray as you realize the world he built on U and in reality is all flash and no fire. You're introduced to a multitude of side characters with a negligent amount of screen time and their relationship towards Suzu is flimsy at best since you're given minor reminders of how they fit into the plot.
As the movie progresses, classic anime tropes and lack of quality in editing slowly pop up; transitions between U and reality stop making any sense 1/3 into the movie, strange interactions in U where it seems like Hosoda thinks he's making an isekai movie, Deuse ex Machinas popping up whenever needed ("Oh I barely interact with the main character, but I'll pop up near the end and I'll happen to be the only one who recognizes a unique ____ that somehow solves the issue at hand"), clear evidence of budget cuts (scenes where 95% of the "animation" is just still frames for a whole minute, reused assets from the beginning of the movie that aren't updated to reflect the changes in character development, etc), the list just goes on.
I understand that Hosoda was inspired to make this movie to tackle online toxicity. Some of the visual presentations are absolutely beautiful and creative in presenting online concepts such as virality or toxic comments, but the overall execution and lack of direction do not justify a 2 hour mishmash of underdeveloped stories.
It's hard to take his intent seriously, when the movie is practically a sloppy anime equivalent of South Park's "Stop Bullying" music video gag.