Jessica Kulick

I was thrilled to find out that Ava Taylor had distilled her years of experience and wisdom in the yoga industry into a book. As a longtime fan and follower of her work, I already knew that she had a lot of brilliant insights and strategies for helping yoga teachers not only succeed but truly thrive as business owners. I love how her techniques are broken down into bite-sized pieces that actually make dreams achievable. Especially in an industry that so many of us enter because we’re caring and service-oriented, her tips on marketing oneself and negotiating fair deals are truly priceless. I recommend this book for both yoga teachers and studio owners who are just starting out as well as those looking to elevate their earnings and offerings—it’s exactly the kind of roadmap worth referring to again and again throughout your entire career.