The only thing he really proved was that people love chicken, don't much care how it comes to them, and will continue to support any business who offers up a halfway decent chicken sandwich. He did not offer alternatives on how to get everyone's favorite meat served under better circumstances. In the end, it doesn't much matter. If we want chicken, we get it however it comes to us. I think he was just out to make money off another shock documentary. He played the "profitable business" game just like all the rest, and then tried to insult us for buying into it.