Daniel Druwe Araujo

This is a pioneering book on a concept that became accepted as a best management practice through the last 4 decades. Quite an evolution has happened in this time and there are more advanced books on the subject. Nevertheless, this book is more than an icon in business management, it is worth reading and reflecting on. I dare to say that most companies are yet to understand and put to practice what Dick and Walter envisioned back then.