I would say: one of the must-read books for people in entrepreneurial journey
The authors showcases what are the measurement to create a business from 0 to 1. Love the insights regarding the 7 questions every business must answers:
- the engineering question
- the timing question
- the monopoly question
- the people question
- the distribution question
- the durability question
- the secret question
And how it is important for people who start business to create a business that can monopolize the market with its uniqueness. To be the last (in the market) to be the first in the market. Such cases that the authors mentioned such as Tesla in “cleantech” domain, Apple, Paypal and others.