What does a hammer do
When someone is searching for a hammer in Google, Google will return all possible things that could have been a hammer. These include:
Buttons or icons that you clicked on the site
Phone numbers and addresses
Business names and contact details
Organisations you've signed up to
This list is a curated list of the best web and app analytics tools and platforms that will help you dig deeper into your site and its data to improve the user experience, uncover hidden opportunities and help you find out where your business will succeed.
Only you can measure what you measure
Buttons, tabs and dropdowns – all ways to manipulate the user experience and track conversions. Unfortunately, these are some of the easiest methods for hackers to collect and manipulate.
We are going to talk about a new way to track things with Google Analytics.
We are going to talk about how to keep track of what users actually do.
User Interaction In Google Analytics
The trend of interacting with your website and app from the Google Analytics menu has become a global phenomenon.
Last year, we can report that the majority of users actually click on your site or app after clicking on a Google button or link.
If you haven’t seen this kind of behaviour, you may need to review the website design and include obvious Google actions within your design.
Check out the interactive map below, showing which pages have been clicked the most on Google Analytics:
As you can see, content pages account for close to 50% of the clicks within Google Analytics.
Keep your website or app up-to-date with relevant content and Google actions