Vyara Dobrotina

“Veganism is a moral imperative.” That is probably the most important phrase you would ever hear or read. Author of this life-changing and quite literally vitally important philosophical concept is Prof. Gary L. Francione. The idea about veganism as THE moral baseline should have been at the forefront of learning since the dawn of education, but one could argue humanity was not ready for this realignment of morals with behavior. As an incorrigible optimist, Prof. Francione firmly believes that the vast majority of today’s people are fully capable and ready to understand “why veganism matters”. And the Professor dedicated the book to them — those who are still non-vegan, yet understand that animals matter morally. The readers get exactly what Prof. Francione is known for — a rational and morally consistent position in favor of justice. And they will see the idea about veganism as moral imperative for what it is — a moral principle that is easy to understand and even easier to live by.