Remco Bosch

Is this program sponsored by the large supermarket chains? These supermarkets already have a huge monopoly, their CEO's take home millions a year in bonuses while they absolutely milk the independent brands trying to stay on the shelves of the 'big 4'. Those brands have to spend serious parts of their budget on marketing to create and maintain some brand loyalty and then this program comes in doing EVERYTHING in their power to advocate the supermarket own brands and slagging the independent (more expensive) brands. As if those supermarkets don't have too much power already. Disgusting!