The Social Dilemma is one of the greatest documentaries ever published throughout time and history. "If you are not paying for the product, then you are the product, this explains and simplified things their way. Aside from the fact that we are being tracked based on our data, movement, activities, in this social media's AI, we are also being used as the "product". It makes sense why people behind these companies are getting millions and even trillions of money. I hope one day, we realize the boon or bane of social media in our lives. When we embraced it that way, let's make sure we are ready for its alarming and scary end results.