As a fan of the series I found it enjoyable.
Acting and directing were excellent, the animation was decent, it does lack the intensity which is an integral part of the anime/manga, but it wasn't bad by any means, it's fine.
I had one big issue though with the movie, and that is the music for the fight scenes, simply put, it was terrible, considering that bleach has one of the most beautiful and unique OSTs, I was really disappointed.
Overall it's a good movie, I'd recommend it for any fan of the series.