I don't why it is getting popularity. Only good part about the movie is its cinematography and bringing the local ritual of karnataka on to the screen.
The director/protagonist made an honest attempt though But they were lot of unnecessary action sequence. The film loses the plot many times either it should stick to the ancient story or the face off between hero and the police . You have to keep guessing of the direction of the story track.
There is a phase of cinema which repeats after every 10-12 years. I guess now is the phase similar to 80s where film is served with a quick moving mindless story with dose of action sequence...KGF, Pushpa and what not