Madden 24 is what you get when a company has a monopoly on something for as long as EA has. I'm sure they love how little they invest in the game itself and how many copies they sell.
But it's clear they put zero effort into making this the game players want. The franchise mode is the Commodore 64 equivalent of franchise modes, with every other sports sim game resembling something modern.
A funny example of how little effort they put in: Jedrick Wills, the Browns left tackle, is well known for being talented but having issues with motivation and effort. So what does EA do? They give him the HIGH MOTOR trait!
This lack of attention to detail tells you everything you need to know about how EA views this game.