Set in the 1960's which is nice treat. And Madmen references with guests appearances by Jon Hamm and Slattery as Don Draper and Rodger Sterling. An all star cast. I see a lot aren't very impressed with it. But I felt it takes you back to a simpler time yet has a lot of very modern references. I believe this movie has cult classic written on it. Not appricated right now, but i think it will gain more traction with time. Its a farce on real events and something you'd expect from Jerry Seinfeld, given how he's constantly mentioned his love of breakfast cereal over the past 40 year's. It's worth watching if your a fan of Jerry Seinfeld.